Beyond the Reformer
Welcome to Beyond the Reformer, the podcast where Pilates professionals and enthusiasts come together for thoughtful conversations, genuine insights, and inspiring stories. Join Nic every Monday morning to feel more connected, inspired, and empowered in your Pilates practice, teaching, and beyond…
Beyond the Reformer
The Secret to Keeping Pilates Clients for Decades with Linda Rhodes and Sarah Liston
Building a Pilates business that thrives across generations, grows through change, and keeps clients coming back for decades doesn’t happen by accident.
In this inspiring conversation, Nic meets the powerhouse mother–daughter duo behind EQ Pilates, who have combined passion, community, and classical integrity to build one of the UK’s most respected studios.
Nic speaks with Linda and Sarah, the founders of EQ Pilates, about what it really takes to create a studio that stands the test of time.
They share how EQ began as a single mat studio over twenty years ago and evolved into a thriving multi-space destination blending contemporary and classical Pilates.
They explore how they’ve maintained a loyal client base for decades, the importance of creating an uplifting community, and why having genuine care for your clients and teachers always pays off.
Linda and Sarah also open up about expanding with reformer and Cadillac classes long before they were trendy, and their refreshing honesty about the business challenges of pricing and profitability.
They discuss their recent shift toward the classical Pilates system, the lessons learned from mentorships with Leslie Logan, and why self-practice is the key to staying inspired as a teacher.
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If you’re a pilates studio owner looking for a mastermind to help you scale, systemise, and grow your business, check out Studio Grow here.