Beyond the Reformer

Rethinking Pilates Training and the Future of the Industry with Jenna Zaffino

• Nic Lenny • Season 2 • Episode 17

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The Pilates industry is evolving faster than ever, but not always in the right direction.


Nic is joined by educator, mentor, and business strategist Jenna Zaffino, who has been shaping conversations in Pilates for over two decades.


Jenna shares her journey from ballet to studio ownership, and how her personal challenges led her to pivot into mentorship and health coaching.


Nic and Jenna discuss the realities of running a Pilates studio today and the future of teacher training.


Timestamps

00:00 Introduction to Jenna Zaffino

02:23 What is broken within the Pilates industry

06:51 Challenges in the Pilates community

08:05 The evolution of Pilates training

12:56 How Jenna discovered Pilates

17:16 Going from studio owner to mentor and coach

21:10 Balancing business with personal life

26:17 Why the traditional studio model is flawed

29:15 Building client relationships and tracking progress

30:29 Profitability of Pilates studios

31:55 Defining and communicating your value proposition

35:31 The power of authenticity and connection

36:07 Common struggles for studio owners

40:40 How Jenna got into business coaching

50:16 Mental health, inclusivity, and the future of Pilates

56:10 Quick fire questions


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