Beyond the Reformer
Welcome to Beyond the Reformer, the podcast where Pilates professionals and enthusiasts come together for thoughtful conversations, genuine insights, and inspiring stories. Join Nic every Monday morning to feel more connected, inspired, and empowered in your Pilates practice, teaching, and beyond…
Beyond the Reformer
Creating a pilates studio that lasts, grows, and stays profitable with Chelsea Streifeneder
Maintaining your Pilates studio’s equipment is a necessity if you want to ensure you are making a profit.
And no one understands that better than Chelsea Streifeneder, founder of Body Be Well Pilates and an expert in Pilates equipment maintenance and studio sustainability.
In this episode, Chelsea joins Nic to share what she’s learned in 16 years of studio ownership, including how she’s seen other opportunities outside of classes to make a profit in the Pilates world, and how to scale without burnout.
They discuss the recurring issues that cause equipment to break down, how Chelsea created a certified 8-week online course to train Pilates technicians worldwide, and how investing in maintenance can actually make you money.
Chelsea also talks about building a standout team, staying passionate about teaching, and why it’s crucial for instructors to be fully certified across all equipment.
Timestamps:
00:00 Introduction to Chelsea
01:22 Challenges in equipment maintenance and why most equipment issues are preventable
11:24 Chelsea’s patented ‘Sticky Feet’ reformer solution
13:08 Chelsea's journey with Pilates
14:20 How she built three thriving studios and a great team
17:30 Balancing profitability and passion
18:24 Balancing multiple studio locations
21:45 Chelsea’s approach to teacher training and certification
27:04 Adapting to changing clientele
28:33 Creating online courses and digital platforms
31:14 Challenges and rewards of studio ownership
35:58 Advice, mentors, and what Chelsea would tell her younger self
39:10 How to connect with Chelsea
If you enjoyed this episode, please make sure to share it with another studio owner who you think would find this valuable, and make sure to rate the show 5 stars.
Connect with Nic:
- Beyond the Reformer Instagram
- Soul Pilates Instagram
- Soul Pilates Education
- Nic’s Instagram
- Join Soul at Home
- Book a Pilates Class
Connect with Chelsea:
- Body Be Well Pilates Website
- Chelsea’s Instagram
- Body Be Well Pilates Instagram
- Email Chelsea: chelsea@bodybewellpilates.com
Get 5% off Balanced Body Pilates equipment with the code SOUL PILATES